TCL 32S331 32"

★★★★☆ 4.4 (36)

Its 1080p Full HD resolution on a 32-inch LED panel delivers a sharp picture for broadcast TV and DVDs, far exceeding the 720p sets common at this size. The integrated Roku platform provides direct access to major streaming services and works with Alexa or Google Assistant for voice control, adding smart functionality without extra hardware. This TV is best for users needing a compact, voice-controlled secondary screen for a kitchen or bedroom where high-end gaming performance is not a priority.

Screen 32"
Resolution FHD
Panel LED
Refresh 60 Hz
smart platform Roku TV
TCL 32S331 32" tv
14 Overall Score

No current retailer price

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Snapshot

Pros & Cons

Pros

  • Strong smart (82nd percentile) 82nd

Cons

  • Below average affordability (0th percentile)
  • Below average display (6th percentile)
  • Below average user sentiment (7th percentile)
  • Below average hdr (12th percentile)

What owners think

How owner sentiment changed over time

Exclusive

Based on when customers actually wrote their reviews - so you can see whether early praise held up.

Owner sentiment has improved over time
55/100Our AI sentiment readlow confidence · 9 sources · May 2026
1★2★3★4★5★Q4 '23: 3.3★ · 4 reviewsQ1 '24: 5.0★ · 2 reviewsQ2 '24: 4.0★ · 1 reviewQ4 '24: 5.0★ · 1 reviewQ2 '25: 1.0★ · 1 review42111Q4 '23Q1 '24Q2 '24Q4 '24Q2 '25
Avg ratingHappy (4-5★)Unhappy (1-2★)Bar height = number of reviews

Based on 9 dated customer reviews, grouped by calendar quarter. Period analysis is in English.

The proof

Performance

Performance Percentiles

HDR 12.4
Audio 12.6
Smart 81.7
Gaming 17
Display 6
User Sentiment 6.6
Connectivity 12.9
Social Proof 55.6
Affordability 0
Picture Quality 36

Specifications

Full Specifications

Display

Size 32"
Resolution FHD
Panel Type LED
Backlight LED
Aspect Ratio 16:9
Curved No

Gaming

Refresh Rate 60 Hz

Smart TV

Platform Roku TV
Voice Assistant Alexa, Google Assistant

Connectivity

Wi-Fi ✓

Power & Size

Weight 5.0 kg / 11.0 lbs

vs Competition

Spec TCL 32S331 32" LG OLED evo OLED55C5PUA Samsung QN990F Sony BRAVIA 9 K85XR90 Hisense U7 Series 65U75QG Roku Pro Series 55R8C5
Screen Size 32 55 75 85 65 55
Resolution FHD 3840x2160 7680x4320 3840x2160 3840x2160 3840x2160
Panel Type LED OLED Mini-LED Mini-LED Mini-LED Mini-LED
Refresh Rate 60 120 120 120 165 120
Hdr - Dolby Vision, HDR10 HDR10, HDR10+, HLG HDR10, HLG, Dolby Vision Dolby Vision, HDR 10+, HDR 10, Hybrid Log-Gamma (HLG) Dolby Vision, HDR 10+, Hybrid Log-Gamma (HLG)
Smart Platform Roku TV webOS Tizen Google TV Google TV Roku TV
Dolby Vision - true false true true true
Dolby Atmos - true true true true true
Hdmi Version - 2.1 2.1 2.1 2.1 2.1
Compare Compare Compare Compare Compare
Product HDRAudioSmartGamingDisplayUser SentimentConnectivitySocial ProofAffordabilityPicture Quality
TCL 32S331 32" 12.412.681.71766.612.955.6036
LG OLED evo OLED55C5PUA Compare 91.59488.79887.762.598.693.435.593.1
Samsung QN990F Compare 81.999.892.488.199.684.399.999.612.683.2
Sony BRAVIA 9 K85XR90 Compare 85.997.490.678.694.973.492.986.512.377.9
Hisense U7 Series 65U75QG Compare 9095.295.195.183.694.696.686.55197.6
Roku Pro Series 55R8C5 Compare 74.285.583.988.177.994.692.993.449.736

Usage Scores

Overall (14.4)Budget (22.4)Gaming (10.2)Movies (11.7)Sports (13.6)Outdoor (12.7)Portable (29.4)Corporate (13.9)Streaming (31.7)Smart Home (41.9)
  • Overall14.4
  • Budget22.4
  • Gaming10.2
  • Movies11.7
  • Sports13.6
  • Outdoor12.7
  • Portable29.4
  • Corporate13.9
  • Streaming31.7
  • Smart Home41.9

A full written review is coming soon. The specs, scores, prices and charts above are always up to date.

Other Configurations1

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