LG OLED83W6PUA.ACC 83"

The LG OLEDW6 is a stunningly thin 83-inch OLED that looks like a million bucks and costs nearly ten grand. Gorgeous design, solid gaming, but mediocre overall picture quality and weak audio mean you're paying for the wall art, not the performance.

The display itself is a stunner, ranking in the 97th percentile for display quality. That's top of the charts, best-in-class territory. The Hyper Radiant Colour technology and Brightness Booster do real work, pushing OLED brightness further than older models. Gaming performance is solid at the 78th percentile, with 120Hz, VRR, ALLM, and HDMI 2.1 all present. But here's the surprise: picture quality overall sits at just the 36th percentile. That's mediocre. The panel is gorgeous, but the processing and out-of-box calibration don't punch as hard as the price tag suggests. Audio is also a weak spot at the 38th percentile, which is disappointing for a TV this expensive. You'll want a soundbar.

The Samsung QN990F is the most direct competitor, another ultra-premium flagship with similar design ambitions. Samsung's QLED tech typically gets brighter than OLED, so if you're in a bright room, that might be the better call. The Sony BRAVIA 9 K85XR90 is the pick for pure picture quality and processing, Sony's image science is just better tuned out of the box. And if you want to save a pile of cash, the Hisense U8 Series gets you most of the way there for a fraction of the price. The LG wins on design and thinness, but loses on overall picture quality and value.

At CAD 9,998, this is a luxury purchase, not a value play. You're paying a massive premium for the wallpaper design. If you care about raw picture quality per dollar, there are better options. But if you want the thinnest, most striking TV on the market and money isn't the main concern, this delivers on the design promise. Just know you're paying for looks first, performance second.

The LG OLEDW6 is the TV you buy when you want your wall to look like a piece of art and your wallet to feel significantly lighter. This 83-inch OLED is part of LG's 'Wallpaper' line, meaning it's designed to sit nearly flush against the wall with a slim mount bracket included. The headline feature is the α11 AI processor 4K gen3, which handles upscaling and motion with serious muscle. But the real story here is the design. This thing is thin. Like, 'is that a TV or a fancy window' thin.

If you're looking for the best picture quality per dollar, skip this. The Sony BRAVIA 9 K85XR90 delivers better overall image processing for less money. And if you need a TV that sits on a stand or media console, this isn't it. Go get the Samsung QN990F or Sony instead.

Buy the LG OLEDW6 if you want a statement piece that happens to be a very good TV. The wallpaper design is unmatched, and the display quality is genuinely excellent. But if you're a videophile chasing the best possible picture, the Sony BRAVIA 9 is the smarter buy. And if you're budget-conscious, this isn't even in the conversation. It's a luxury item, full stop.